Book Marketing8 min
The case for the cinematic book trailer in 2026
Why short-form video has quietly become the most powerful tool in a serious author's marketing kit.
The Journal
Notes on book marketing.
Essays, field notes, and the occasional opinion. Written for serious authors.
Author BrandingJun 14 · 5 min
On writing an author bio that actually sells the book
Three small shifts that turn a CV-style bio into something readers remember.
Publishing TipsMay 30 · 11 min
Pre-launch marketing: what to do in the six months before publication
A field-tested checklist for the months that decide how your launch will land.
Reader EngagementMay 12 · 7 min
How to find your first 100 true readers
Why the right hundred readers will do more for your book than the wrong thousand.
Book PromotionApr 28 · 9 min
Amazon launches: what actually moves the needle
Honest notes from inside a hundred Amazon launches — what worked, what we stopped doing, and why.
Author BrandingApr 14 · 6 min
Building an author website that earns the click
The four pages every author needs — and the one most authors get wrong.
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